| 2016 SEO Checklist for Website Owners | ||||||
| Basic SEO Checklist | ||||||
| Install Google Analytics 安装谷歌统计系统 |
Analytics help you gain an insight into your visitor demographics and understand your marketing better. | |||||
| Add Website to Google Search Console and Bing Webmaster Tools 将网站加入谷歌和必应站长工具里 |
These tools analyze many factors that affect your search traffic. It’s a must have. | |||||
| Check Site Page Speed at Google PageSpeed Insights 使用谷歌速度测试器 |
A score of around 85/100 is considered good for both mobile and desktop. Remember, if your site takes more than 2 to 4 seconds to load, your visitor will move on. | |||||
| Ensure Your CMS is Equipped 确保内容系统对SEO友好 |
Make sure your Content Management System is equipped with an SEO plugin that allows you to write the title, description, image tags, h-tags (headers), and page tags. It should also allow you to format your article (bold, italics, spell-check) | |||||
| Make Your Site Responsive 网站是响应式 |
Make Your Site Responsive | |||||
| Check Broken Links 检查死链接 |
Use Xenu’s Link Sleuth, which is a free and helpful tool. | |||||
| Validate Your HTML and CSS HTML与CSS规范是否正确 |
Validate your HTML and CSS coding at W3C (World Wide Web Consortium) using HTML validator, CSS validator, and mobile code validator. | |||||
| Create and Upload a Sitemap.xml 建立和上传XML的网站地图 |
Position pages with maximum potential at the top. Here’s a dynamic sitemap.xml generator (free for up to 500 pages). | |||||
| Create and Upload a Robots.txt File 建立和上传Robots文件 |
The Robots file instructs search engines about pages to crawl, and pages to leave alone (admin area, restricted areas, etc.). | |||||
| Find 301 and 302 Redirects 找到所有跳转的页面 |
Use Screaming Frog to find 301 and 302 redirects. Fix if necessary. You can use the tool free for up to 500 URLs. | |||||
| Check Your Server 检查网站服务器是否被黑名单 |
Check if your site is hosted on a spam server. If it is, it will ruin all your SEO-related hard work. | |||||
| Test Your Website Load 测试网站加载速度 |
Scoring 85+ at Google Page Insights means jack if your website can’t handle many users at once. If your speed goes down, not only will you lose customers, your rankings will also get hurt. | |||||
| Install an SSL Certificate 安装SSL加密保护 |
It encrypts your buyers’ inputs, gets you an HTTPs, and builds trust with search engines and viewers at a small price | |||||
| Claim Your Business 设置主流社交平台官方账号 |
Claim your business and/or URL on all social networks and directories (G+, Facebook, Twitter, Linkedin, Technorati, Pinterest, etc.). | |||||
| Title, Meta Description, and ALT Tags Meta优化 |
Limit the page title to 60-65 characters and ensure it begins with a relevant keyword.Limit the meta description to around 155 characters.Write appropriate ALT (image) tags. Remember, search engines can read content, but cannot view the images | |||||
| Headers Tags and Internal Links 小标题和内链优化 |
Use H-tags (headers) to markup sections and subsections of your content.Build internal links. Don’t link text like “Click Me,” or “Know More,” etc. Use strategic anchor text to link to other internal pages. Such links help visitors find topics of interest and spread link juice all over. | |||||
| Content Optimization 内容优化 |
Write in a natural, conversational tone,Ensure your article content does justice to its title.Create an FAQ page and answer every question that exists for your niche and products/services. This may also get your website into the Google Answer box. | |||||
| Position Your Website for RankBrain Success 创建优质内容利于谷歌RANKBrain |
Write great content that gets clicked on (RankBrain moves most-clicked content higher up in the SERPs).Make sure to use videos and images. | |||||
| Aim for Good UX 为更好的用户体验优化 |
It pays to add rich snippets to your HTML. Currently, search engines can understand the following types of snippetted content: Product, Recipe, Reviews, Events, Video, News and Software Application. | |||||
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