问：爆老师，我看你之前一个课件里参考资料觉得可以用到英文ppt里，下面几句话能帮下翻译不？
答：请见下：
● Google doesn’t want to be the company that didn’t react or change as a business
谷歌不想成为一个不能改变大众企业生态和西形态的公司。
● Content isn’t king; context is. It will matter more where your users are and what they are doing
内容非王，语境为王。必须弄清楚你的用户在哪，他们在干什么。
● SEO teams should be working with media buyers to optimise the entire search Funnel
SEO团队应该与广告组协同优化整个搜索漏斗，而不是只为某些词排名拼命。
● It’s important to think about what other pages the user will be visiting at each stage of the buying cycle
了解用户在哪个购买阶段会去看哪些页面尤其的重要。
● SEO is a two sided education coin with learning on one side and teaching on the Other
SEO是枚硬币，一面是学习，一面是教学。
● Data shows that people are far more willing to scroll down…even onto the second Page
数据再次证明人们不太喜欢看除了第一页的搜索结果。
● Branding plays a huge part in CTR – around a 10% difference on P1 clickthrough.
品牌扮演了CTR（点击率）的重要因素，一般在首页会高出10%的优势。
● CTRs used for forecasting is vital – both in winning business and working out what’s feasible.
无论是角逐对手还是提高效率，CTR一直扮演了效果预估的角色。
● It’s all about NAP (name, address, phone number) consistency
名字，地址，电话
● There aren’t shortcuts to local, just make your way through citation, citation,citation，OnsiteContent factors can be summed up in the Content ARC:
○ A: Audience
○ R: Relevant
○ C: Compelling
内容因素可以总结为ARC，分别是受众、相关性、诱惑力
● Content has to relate better to the audience in a compelling manner
内容不得不需要用最诱惑的形式来吸引受众
● Driving presence wherever it can be organically driven is vital
无论用什么形式表现，用最真实的形式会最有说服力。
● Monitor the visibility of your content daily
每天观察内容的可见度。
● Always investigate suspicious flux
总是对可疑的流量进行调查
● PR agencies are rightfully worried about engaging due to SEO’s history of spam
PR公司现在都很担心使用SEO手段，因为过往有太多垃圾是seo带来的。
