问：有没有英文版RFP提案前的客户问题，这样我可以快速发给客户？
答：SEO/SEM 的一个模板。帮助提案者快速了解项目背后的情况，有利于未来项目proposal的撰写。
| RFP Section and Number | Question |
| 1.1 | What challenges keep you up at night? How does that vary by market and/or COUNTRIES, if at all? |
| 1.1 | What are your growth goals? How do your goals/KPIs vary by COUNTRIES and or departments? Are there any other COUNTRIES or market specific nuances we should be mindful of? |
| 1.1 | Will you share priorities by country? |
| 2.1 – SEM Services | Are you currently loading CRM data into Google for Customer Match? |
| 2.1 – SEM Services | What Paid Search management platform are you using—Adobe, Kenshoo, Search Ads 360, Marin? |
| 2.1 – SEM Services | How many keywords are you currently bidding on? |
| 2.1 – SEM Services | How many campaigns are you currently running? |
| 2.1 – SEM Services | Who will be responsible for creating ad-copies and adapt in local markets |
| 2.1 – SEM Services | Is there any other channels that you are currently advertising on? |
| 2.1 – SEM Services | Does your business/markets is influenced by seasonality in any ways? |
| 2.1 – SEO Services | Why is the consultancy aspect important? Could you provide more details on what you need so we can designate sufficient hours? |
| 2.1 – SEO Services | Who are the audience for the bi-monthly consultancy sharing? |
| 2.1 – SEO Services | Are you looking for consultancy for other search engines in some markets? |
| 2.1 – SEO Services | Name KPIs/metrics SEO team currently tracks and measures for organic performance |
| 2.1 – SEO Services | Does the SEO team have its own preferred performance reporting solution (e.g., Ahrefs, SEMrush), or would they like us to recommend? |
| 2.1 | Do you have lead generation maturity process? Do sales feedback to marketing about lead quality? |
| 2.1 | What is the definition behind the “CPA” metric, which action is considered? What is your current CPA? |
| 2.1 | Which onsite analytics stack are you currently using? |
| 2.1 | What is currently your attribution window? Do you work on a last click model or weighted attribution? |
| 2.1 | How does 客户名 segment the audience and then customize/personalize the messaging to each cohort? Does this include using a Dynamic Landing Page solution to carry through outbound messaging to onsite experience? |
| 2.1 | How are audiences in different markets prioritized? What are value metrics that can be used to quintile audiences to target / model off of more valuable customers? |
| 2.1 | How are you currently using/activating your 1st party data or other 3rd party sources, and is this done globally? What sort of access will we have? |
| 2.1 | How are you addressing the overall consumer journey/stages of the funnel (e.g. cross-channel strategy)? How does 客户名 value upper-funnel vs lower-funnel |
| 2.1 | Why is search so important in reaching 客户名 clients and prospective clients? How does this vary by COUNTRIES, if at all? |
| 2.1 | How much effort is currently going into prospecting/acquisition strategies vs loyalty/retention – is there a balance you are looking to achieve? |
| 2.1 | What are your paid search budgets per market and between the 3 different type of sites you have? |
| 2.1 | In a dream world, what insights/information would you like to be able to have on your competitors? |
| 2.1 | Could you name competitors you would like to outdo in Search, if any. |
| 2.1 | Any brands you admire for their search appearance |
| 2.1 | Is there a specific number of competitors you want us to analyse for each market? If yes, how? |
| 2.2 | Will any interactions with the local teams be required to deliver on the scope, or will all work go exclusively though Benjamin? |
| 2.2 | How are you sharing knowledge across regions? |
| 3.19 | What does a successful partnership look like? |
| 3.19 | What is the number one thing you would you want your new partner to help on that you have not been able to have with your current one? |
| 3.4 | Do we have to submit SEO/SEM strategy in the initial submission or will this be presented during Partner onsite or virtual presentations |
| 4 | Is there anything else that we should have asked that we did not? |
